Applebee’s Slogan: From Memorable to Iconic

Introducing our blog post dedicated to the heart of Applebee’s – its slogans! In this exploration, we’ll dive into the captivating world of branding language. From the tantalizing hooks that grab attention to the evergreen messages etched in memory, Applebee’s slogan are more than just words – they’re the essence of a culinary journey.


Applebee’s is a popular American restaurant chain known for its casual dining atmosphere and a diverse menu offering a variety of dishes, from classic comfort food to innovative culinary creations. Founded in 1980, Applebee’s has grown to become one of the leading names in the casual dining industry, serving millions of customers each year. Let’s delve into the key aspects of the Applebee’s experience:

History and Founding:

Applebee’s was founded by Bill and T.J. Palmer in Decatur, Georgia. The concept behind the restaurant was to create a neighborhood-oriented eatery that offered a mix of American classics and international flavors. The first Applebee’s location quickly gained popularity, leading to rapid expansion and the establishment of a strong brand presence across the United States.

Menu Diversity:

One of Applebee’s standout features is its extensive and diverse menu. From appetizers to entrées and desserts, the menu caters to a wide range of tastes. You can find everything from burgers, steaks, and pasta dishes to salads, seafood, and Tex-Mex offerings. Their “2 for $20” and “3 for $30” deals have become synonymous with affordable and satisfying meals for families and friends.

Neighborhood Bar Vibe:

Neighborhood Bar Vibe

Applebee’s aims to create a welcoming and relaxed environment, often described as a “neighborhood bar and grill.” The restaurant’s bar area is known for serving a variety of cocktails, beers, and non-alcoholic beverages, making it a popular spot for socializing and watching sports events.

Innovation and Revamped Image:

In recent years, Applebee’s has focused on rebranding and innovation to stay relevant in a changing dining landscape. This includes menu revamps, incorporating healthier options, and embracing technology for improved customer experience, such as online ordering and delivery services.

Community Engagement:

True to its neighborhood-focused vision, Applebee’s is involved in various community engagement activities. They often partner with local organizations for fundraising events and support charitable initiatives, reflecting their commitment to being an integral part of the communities they serve.

Marketing and Promotions:

Applebee’s has been known for its creative marketing campaigns and promotions. They often run limited-time offers, themed menus tied to holidays or seasons, and events like “Dollarita” (discounted margaritas) to attract and engage customers.

Franchising and Global Expansion:

The success of the Applebee’s brand has led to extensive franchising, allowing the company to expand its presence both domestically and internationally. The chain can now be found in various countries around the world, adapting its menu to suit local tastes while maintaining its core identity.

What Is Applebees Slogan?

Applebee’s current slogan is “Together is Good”.

Applebee’s latest slogan, “Together is Good,” captures the essence of the restaurant’s mission to unite people in a welcoming ambiance, savoring delicious meals. This slogan underscores the concept of community and the delight of sharing food with friends and family. It resonates with Applebee’s fundamental principles, highlighting the significance of bonding over a delightful dining experience.

What Is Applebee’s Tagline?

Applebee’s current tagline is “Eats. Drinks. Good Times.” 🍻

Applebee’s present tagline reads, “Eats. Drinks. Good Times.” This succinctly captures the restaurant’s commitment to providing a laid-back dining environment where patrons can relish delectable cuisine and refreshing beverages. The tagline accentuates the notion of gathering with loved ones, underscoring the joy of shared meals and creating memorable moments. It embodies the enjoyable and convivial essence intrinsic to the Applebee’s dining experience.

Applebee’s Slogan And Tagline History

Over the years, Applebee’s has crafted a series of slogans and taglines that reflect its brand identity and resonate with its customers. These slogans have evolved to capture the essence of the restaurant’s vision and offerings. Let’s take a look at the journey of Applebee’s slogan and tagline history:

Early Years:

In its early days, Applebee’s focused on portraying itself as a friendly and welcoming neighborhood eatery. Slogans from this era might have emphasized phrases like “Your Neighborhood Grill” or “Where Good Food and Friends Meet,” encapsulating the restaurant’s mission to create a communal dining experience.

Celebrating Variety:

As Applebee’s expanded its menu offerings and diversified its cuisine, its slogans began to reflect the wide range of options available. Taglines like “Eating Good in the Neighborhood” could have been used to convey the idea that there’s something for everyone, appealing to a diverse customer base.

Embracing Togetherness:

With a strong emphasis on creating a warm and inviting atmosphere, Applebee’s might have introduced slogans like “Bringing People Together” or “Sharing Meals, Creating Memories.” These taglines highlight the restaurant’s role as a place where families and friends can bond over delicious food and great company.

Culinary Excellence:

As Applebee’s continued to innovate its menu and culinary offerings, slogans might have shifted towards highlighting the quality and uniqueness of its dishes. Phrases like “Crafting Culinary Delights” or “Elevating Flavor, One Bite at a Time” could have showcased the restaurant’s commitment to providing exceptional dining experiences.

Modern and Catchy:

In more recent years, Applebee’s might have embraced shorter and catchier taglines to stay relevant in the digital age. Slogans like “Eats. Drinks. Good Times.” effectively encapsulate the core elements of the dining experience, communicating the enjoyment of food, beverages, and camaraderie.

Adapting to Trends:

As dining preferences and consumer habits change, Applebee’s might have adjusted its slogans to reflect current trends. Slogans that highlight the convenience of online ordering, delivery services, or health-conscious options could have been introduced to showcase the restaurant’s adaptability.

Sustainability and Social Responsibility:

With growing awareness of sustainability and ethical practices. Applebee’s might incorporate slogans that emphasize its commitment to responsible sourcing and environmental consciousness. Phrases like “Savoring Goodness, Sustaining our World” could reflect these values.

In essence, Applebee’s slogan and tagline history is a narrative of evolving brand identity, culinary innovation. And a dedication to fostering meaningful connections over good food and great times. Each slogan is a snapshot of the restaurant’s values and aspirations at a specific point in time. Reflecting its journey in the ever-changing landscape of the dining industry.


As we wrap up our journey through the captivating realm of Applebee’s slogans. It’s evident that these words have played a pivotal role in shaping the brand’s identity. From “Eatin’ Good in the Neighborhood” to other memorable phrases, each slogan carries the flavor of Applebee’s unique offerings. These words have not only resonated with customers but have also stood the test of time. Showcasing the enduring power of a well-crafted brand message.


What type of cuisine does Applebee’s offer?

Applebee’s offers a diverse menu ranging from American classics like burgers and steaks to international flavors like Tex-Mex and pasta dishes.

Does Applebee’s have vegetarian or vegan options?

es, Applebee’s offers vegetarian and vegan menu items, including salads, pasta dishes, and plant-based alternatives.

Are there any ongoing promotions or deals?

Yes. Applebee’s frequently runs promotions like “2 for $20” or “3 for $30” deals. Offering a combination of appetizers and entrées at a discounted price.

Does Applebee’s offer online ordering and delivery?

Yes, Applebee’s provides online ordering and delivery services through their website or partnering delivery platforms.

Can I host events or parties at Applebee’s?

Many Applebee’s locations offer event and party hosting options for special occasions, accommodating groups of various sizes.

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