UPS Slogan: Connecting Through Deliveries

When it comes to the world of logistics and seamless deliveries, one name stands out – UPS. In this blog post, we delve into the core of the matter by shedding light on the UPS slogan. With a focus on simplicity and precision, this slogan encapsulates the brand’s commitment to excellence.

Join me as we navigate through the intriguing journey of UPS’s slogan. And how it resonates with a world in constant motion.


United Parcel Service (UPS) is a globally renowned logistics and package delivery company. That has transformed the way goods are transported and delivered across the world. Founded in 1907 as a small messenger service. UPS has grown into a powerhouse in the logistics industry, known for its efficient operations, advanced technology, and commitment to customer service.

I. Company Overview:

  1. Founding and Growth: James E. established UPS. Casey in Seattle, Washington, initially as the American Messenger Company. It quickly expanded its services to package delivery and adopted the name United Parcel Service in 1919.
  2. Global Presence: With a presence in over 220 countries and territories, UPS operates one of the most extensive delivery networks on the planet.
  3. Diverse Services: UPS offers a range of services including package and freight delivery, supply chain management, e-commerce solutions, and specialized services for various industries.

II. Core Services:

  1. Package Delivery: UPS has earned its reputation as a leader by providing a package delivery service that ensures the timely and reliable shipment of parcels across the globe.
  2. Freight Services: The company offers freight transportation for large or heavy shipments, catering to businesses’ diverse shipping needs.
  3. E-commerce Solutions: UPS provides tailored solutions for e-commerce businesses, including warehousing, order fulfillment, and returns management.

III. Technological Innovations:

  1. Package Tracking: UPS revolutionized package tracking with the introduction of the “tracking number,” allowing customers to monitor their shipments in real-time.
  2. DIAD (Delivery Information Acquisition Device): UPS drivers use handheld devices for real-time tracking, navigation, and communication, enhancing efficiency and accuracy.
  3. ORION (On-Road Integrated Optimization and Navigation): This routing software optimizes delivery routes, reducing fuel consumption and improving delivery times.

IV. Sustainability Initiatives:

  1. Alternative Fuels: UPS commits to diminishing its carbon footprint by embracing alternative fuel vehicles, including electric, hybrid, and natural gas-powered vehicles.
  2. Eco-Friendly Practices: The company focuses on energy-efficient facilities, sustainable packaging, and waste reduction, aiming for a more environmentally responsible operation.

V. Customer-Centric Approach:

  1. My Choice: UPS offers a service called “UPS My Choice,” enabling customers to manage and customize their deliveries, providing flexibility and convenience.
  2. Customer Service: The company places a strong emphasis on customer satisfaction, providing various communication channels for inquiries and support.

VI. Challenges and Future Outlook:

  1. Last-Mile Delivery: The challenge of efficiently delivering packages to the final destination, particularly in urban areas, remains a focal point for UPS and the logistics industry.
  2. E-commerce Growth: As e-commerce continues its expansion, UPS finds itself in a pivotal position to actively manage the escalating demand for deliveries.

What Is UPS Slogan?

UPS’s current slogan is “What can Brown do for you?”.

What can Brown do for you

Introduced in 2002, UPS’s current motto, “What can Brown do for you?” has solidified its position as one of the most recognizable slogans in the logistics industry. This phrase underscores UPS’s unwavering commitment to addressing the unique needs of every customer, regardless of their industry or location.

Complementing this motto is the distinctive brown color that symbolizes reliability and trustworthiness within UPS’s branding. Employed across various advertising campaigns, including television and print, this tagline has played a pivotal role in establishing UPS as a company dedicated to delivering exceptional service and adeptly resolving complex logistical challenges for its diverse clientele.

What Is UPS Tagline?

UPS’s current tagline is “United Problem Solvers”. 

UPS’s present tagline, “United Problem Solvers,” encapsulates the company’s commitment to collaborative solutions in the realm of logistics. With this tagline, UPS emphasizes its role as a cohesive team of experts, working collectively to tackle intricate challenges faced by clients across various sectors.

The phrase reflects their dedication to finding innovative and unified approaches to overcome obstacles, underlining their reputation as problem-solving partners.

This tagline highlights UPS’s capacity to navigate complexities and offer comprehensive solutions, reinforcing its position as a reliable and proactive logistical partner for businesses worldwide.

UPS Slogan And Tagline History

1919 – 1937: “Best Service and Lowest Rates”

In its early years, UPS focused on providing reliable and affordable parcel delivery services. This straightforward slogan highlighted their commitment to customer satisfaction.

1937 – 1953: “Fastest Service in the West”

As UPS expanded its reach across the United States, this tagline emphasized their speed and efficiency in delivering parcels.

1953 – 2002: “Moving at the Speed of Business”

This tagline underscored UPS’s role in facilitating business operations by offering efficient logistics solutions.

2002 – Present: “What Can Brown Do for You?”

Introduced in 2002, this iconic tagline emphasized UPS’s dedication to meeting the unique needs of each customer, regardless of their industry or location. The color brown, synonymous with UPS’s uniforms and delivery trucks, also became a symbol of reliability and dependability.

2021 – Present: “United Problem Solvers”

In recent years, UPS introduced a new tagline that reflects their collaborative approach to solving complex logistical challenges. This tagline portrays UPS as a team of experts working together to find innovative solutions for their clients.


As we bid farewell to this exploration, it’s evident that the UPS slogan is more than just words. It’s a promise fulfilled with every delivery. The power of concise messaging and unwavering commitment resonates through each package, bridging distances and connecting hearts. UPS has proven that a well-crafted slogan isn’t just a tagline. It’s a testament to the brand’s dedication to delivering more than parcels – delivering promises.

UPS Slogan pin